Storytelling - sponsorship communication in sport
<p>Storytelling is in the broadly understood communication, including sponsorship, the art of telling stories that engage customers while distinguishing the brand in a competitive market. It is a tool that does not directly promote products, brands or companies, but promotes ideas, values base...
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| Format: | Article |
| Language: | English |
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Nicolaus Copernicus University in Toruń
2018-04-01
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| Series: | Quality in Sport |
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| Online Access: | https://apcz.umk.pl/czasopisma/index.php/QS/article/view/17183 |