Implement Nostalgia in Building Advertising Message "A Study on Television Advertising in Egypt"

Recently, the phenomena of implement nostalgia overrun the world of marketing, or revival the images of beautiful past in building advertising messages for various products and services, several companies revived the artistic and advertising production for previous generations through implement char...

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Bibliographic Details
Main Authors: Lamiaa Kasem, Elham Ibrahim, Eman Mohamed
Format: Article
Language:Arabic
Published: Arab Association for Islamic Civilization and Art 2018-04-01
Series:Journal of Architecture, Art & Humanistic Science
Online Access:https://mjaf.journals.ekb.eg/article_20808.html