Identifying the Factors Affecting the Users’ Shift from Local Social Networks Using PPM Model (Case Study: Soroush Messenger)

Objective: The experts believe that in addition to many advantages in the development as well as extensive and rapid sharing of information, foreign messengers have brought consequences and problems for the other countries due to the infrastructure problems, privacy issues, and the non-native nature...

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Bibliographic Details
Main Authors: Vahid Khaleghi Moghaddam, Seyed Mahdi Sharifi, Somayeh Labafi
Format: Article
Language:fas
Published: University of Tehran 2021-02-01
Series:‫مدیریت بازرگانی
Subjects:
Online Access:https://jibm.ut.ac.ir/article_80147_5ad00af83f70ec18f9a02a80d61ae759.pdf