Analisis Perancangan Customer Relationship Management Berbasis Web pada PT ASP Jakarta

The purpose of this thesis is to identify the needs of web-based CRM in PT ASP and also to design the suitable CRM for the company. The research method is by analyzing competitions in the industry with Porter’s five forces analysis and formulating framework in input stage, matching stage, decision s...

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Bibliographic Details
Main Authors: Idris Gautama So, Sheila Sheila
Format: Article
Language:English
Published: Bina Nusantara University 2011-05-01
Series:Binus Business Review
Subjects:
Online Access:https://journal.binus.ac.id/index.php/BBR/article/view/1115