The Identification of Innovative Research Methods and Techniques Utilized in Marketing Research in the Digital Era
The current technological advancement and the mass utilization of information and communication technology create a milestone in the way marketing research is conducted. The presented scientific contribution focuses on the identification of innovative research methods and techniques, which have the...
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| Format: | Article |
| Language: | English |
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Sciendo
2015-06-01
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| Series: | Studia Commercialia Bratislavensia |
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| Online Access: | https://doi.org/10.1515/stcb-2015-0013 |