EVOLUTION OF ADVERTISING WITH A SPECIFIC RETROSPECTION AT SPORT ADVERTISING

The objective of this study represent the evolution of advertising, while the main goal will be directional to evoluation of general advertising with a specific retrospection at sport advertising. The main tasks of this study are, the first explaining the interesting evoluation of the advertising in...

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Bibliographic Details
Main Authors: Duško Bjelica, Stevo Popović
Format: Article
Language:English
Published: Montenegrin Sports Academy and Faculty for Sport and Physical Education 2015-05-01
Series:Sport Mont
Online Access:http://www.sportmont.ucg.ac.me/clanci/SportMont_43-44-45_p35-41.pdf