Consumers' purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]
The hospitality businesses have increasingly adopted a marketing focus in order to thrive in a very competitive business environment. A key element of the marketing concept is that of market segmentation, primarily based on an understanding of the social, economic and psychological location of the c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus,
2009-12.
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| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |