The role of perceived quality, store image, and trust in predicting customers' purchase intentions towards restaurants in Terengganu / Khalid Amin Mat ... [et al.]
The restaurant industry is highly competitive and the entrepreneur must pay attention to customers' purchase intentions in order to have chances to stand out from the competitors. It is a crucial aspect for every entrepreneur to look deep into. Getting customers' intention is like a war in...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Perlis,
2020-02.
|
| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |