Competitive Targeted Advertising Over Networks
Recent advances in information technology have allowed firms to gather vast amounts of data regarding consumers' preferences and the structure and intensity of their social interactions. This paper examines a game-theoretic model of competition between firms that can target their marketing budg...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
Institute for Operations Research and the Management Sciences (INFORMS),
2017-08-29T17:47:27Z.
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| Subjects: | |
| Online Access: | Get fulltext |