Dynamic Online-Advertising Auctions as Stochastic Scheduling

Dynamic Online-Advertising Auctions as Stochastic Scheduling

We study dynamic models of online-advertising auctions in the Internet: advertisers compete for space on a web page over multiple time periods, and the web page displays ads in differentiated slots based on their bids and other considerations. The complex interactions between the advertisers and the...

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Bibliographic Details
Main Authors: Menache, Ishai (Contributor), Ozdaglar, Asuman E. (Contributor), Srikant, R. (Author), Acemoglu, Daron (Contributor)
Other Authors: Massachusetts Institute of Technology. Department of Economics (Contributor), Massachusetts Institute of Technology. Department of Electrical Engineering and Computer Science (Contributor)
Format: Article
Language:English
Published: 2014-05-19T19:34:38Z.
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