An Analysis of the Co-Evolution of Sports and Media
Thesis advisor: Marilyn J. Matelski === Sports and broadcasting have enjoyed a profitable and advantageous co-existence since television's inception. Television manufacturers depended upon the popularity of baseball, boxing, and roller derby, for instance to initially boost their products'...
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| Format: | Others |
| Language: | English |
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Boston College
2003
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| Online Access: | http://hdl.handle.net/2345/bc-ir:102483 |