Communicating Sport Mega-Events and the Soft Power Dimensions of Public Diplomacy
Increased international competitiveness to host sport mega-events indicates their perceived value in stimulating regional and national economic, social and cultural development. In the context of broader governmental public opinion management strategies, sport mega-events hold the potential to mobil...
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| Language: | en |
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2012
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| Online Access: | http://hdl.handle.net/10393/23077 |