The Effects of Message Framing and Background Music on Advertsing Under Different Types of Involvement
碩士 === 國立中央大學 === 企業管理研究所 === 82 === This study attempts to examine the relationships between m- essage framing and background music under three different typ- es of involvement. The author first postulates cognitively in- volved consumers would pay atten...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1994
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/55043971649252896230 |