The Effecs of Comparative Advertising and Product Involvement on Advertising Effect----Examination for Take Print Advertising of Sport Shoes and Sport Drink
碩士 === 國立體育學院 === 體育研究所 === 88 === The Effects of Comparative Advertising and ProductInvolvement on Advertising Effect --Examination for Take Print Advertising of Sport Shoes and Sport Drink ABSTRACT The purposes of this...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59232255672062662209 |