The Influence of Website Technology, Service Quality and Purchasing Cost on the Customer Satisfaction and Loyalty in Internet Store
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 91 === The emergence of World Wide Web (WWW) has brought dramatic changes to both business operations and consumer lifestyles. It has been an inevitable trend for companies to do the marketing activities on the Internet and try to gain the competitive advantages by...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69613094361331522139 |