The Influences of Valence of Word-of-Mouth and Advertising Vividness on Advertising Effects
碩士 === 國立臺灣科技大學 === 企業管理系 === 92 === Advertising and word-of-mouth (WOM) has become the most powerful marketing tools in marketing people’s view now. One of them, advertising has already involved in everyone’s living. How many advertisements can not only really catch consumer’s attention, but also...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32144520846635601025 |