The Analysis of Advertising Effectiveness in Gaming Interactive Advertisement
碩士 === 東吳大學 === 企業管理學系 === 93 === This study measures the effects of various levels of challenge and argument quality on attitudes, purchase intentions and forward l intentions within a gaming interactive advertisement. And the gaming interactive advertisement is defined as an advertisement designed...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81285290022932825077 |