A Study of the Advertising Messages Communication Mode by Using Interactive Media in Public Spheres
碩士 === 國立交通大學 === 應用藝術研究所 === 94 === In recent years, the forced persuasion of one-way communication in advertising has gradually lost its efficacy. Developing a whole new kind of effective two-way communication medium seems to become the primary task on the instant. In the age which is striding t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89436611050056682466 |