Integrated Marketing Communication in Sports Channel—A Case Study of ESPN Taiwan
碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 94 === Integrated Marketing Communication in Sports Channel —A Case Study of ESPN Taiwan Abstract This study endeavored to understand the development of sports media in Taiwan and probed how sport media, under the trend of globalization, developed local marketing...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92969191408020785129 |