The research in the website characteristics and behavioral intent of consumers online: The discussion on mediating role of online trust
碩士 === 國立臺北大學 === 企業管理學系 === 95 === As the growing up of internet, the market of E-commercial is rising up. According to the survey of “brand impression of online shopping/auction’s site” made by the InsightXplorer (IX) company in 2005, it showed that the population of using internet in Taiwan has m...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94563208495352328569 |