The Impact of Parasocial Interaction and Consumers’ Expertise on the Supply of Electronic Word Of Mouth
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 96 === This research extended Wojnicki’s（2005）new theory and tested validity of the new theory on the Internet. We want to know if consumers attribute the outcome of a consumption experience to their category expertise and that WOM still serve as a diagnostic sign...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6fcb52 |