The Impact of the Combination of Positive and Negative Electronic Word-of-Mouth, Prior Brand Impression and Sense of Virtual Community on the Advertising Effects
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 96 === According to the accessibility-diagnosticity model, accessible information is not used as an input for judgment and choice when more diagnostic or probative information is available. We use prior brand impression as accessible information to prove this mode...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/a6s94v |