A Study on Channel Strategies of Innovative Products

碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 97 === Owing to the opening of WTO, a lot new innovative brands have emerged prosperously and in the modern age where information explodes every minute, every one has an easy access to all sorts of information, it makes the customers more and more difficult for th...

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Bibliographic Details
Main Authors: Hsueh- O Chien, 簡雪娥
Other Authors: 耿慶瑞
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/7t6dk7