The Effect of Website Types and Advertisement Types on The Click-Through Rates of Banner Advertisements
碩士 === 國立交通大學 === 經營管理研究所 === 99 === This study suggests that the click-through rate of banner advertisement is affected by the interaction between advertisement types and website types. In this research, advertisement types are divided into five categories, and website types are divided into six ca...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30974154386995426778 |