A Structural Equation Modeling of Sport Involvement, Cause-Related Marketing, and Sport Sponsorship
碩士 === 國立臺灣大學 === 國際企業管理組 === 101 === With the growing popularity of the domestic sports culture, road running events have a booming growth in recent years. Almost every week there are 2-3 road race events held all over Taiwan. In the original classification of the existing industry, but also a new...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99725555971319032673 |