Sports WOM Communication amd Customer Purchase Intention Research - - Focused on Nutritional Supplements
碩士 === 國立臺中教育大學 === 體育學系碩士班 === 102 === WOM (Word Of Mouth) emphasizes the action of informal, non-commercial information communication among consumers. The Taiwanese population ratio that exercise regularly has gradually increased, and the population that opt for fitness activities has increased as...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w7p3gp |