The advertising effects of in-game advertising:an example of Spot-the-Difference games
碩士 === 國立政治大學 === 心理學研究所 === 103 === The purpose of this study is to investigate what elements that we should notice when we design kind of Spot-the-Differences games. Two within-subject-designed experiments were conducted. In experiment 1, we manipulated the location of products（area-of-interest or...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/k66age |