The impact of the new communication technologies on Sports-Media Complex: A case study of distributing Taiwanese professional baseball program via OTT service

碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 105 === Along with the emergence of OTT service development in modern society, broadcasting rights market in Taiwanese professional baseball industry has changed radically. A broadcasting rights controversy occurred between Chinese Professional Baseball League (CPB...

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Bibliographic Details
Main Authors: Hsu, Cheng-Hung, 徐政鴻
Other Authors: 劉昌德
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/b53439