Response Strategies to Negative Criticism on the Community Website from the Perspective of Bystanders -Moderated by Motivation
碩士 === 正修科技大學 === 經營管理研究所 === 107 === The current consumption pattern has already belonged to the inter-generational online consumption model, and the company has spared no effort in the operation of the online community (such as the Facebook fan group). For consumers, word-of-mouth comments...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3ux5j5 |