The antecedents of parasocial interaction toward advertising effect : An example of YouTuber
碩士 === 東海大學 === 企業管理學系碩士班 === 107 === As the times change, social networking sites can bring people closer to each other. The YouTuber career that has emerged from the YouTube audio-visual community website is booming around the world, and its influence is getting stronger. This study uses YouTube a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p4znrt |