Gilla oss! : En studie av fyra svenska medieföretags arbete med sociala medier

This dissertation contains an exploratory study of how four Swedish media companies has decided to use social media in their daily work, and also how they in fact use them. What are the goals with implementing social media, how do they differ between different companies and do the goals transfer int...

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Bibliographic Details
Main Author: Appelberg, Jonas
Format: Others
Language:Swedish
Published: Mittuniversitetet, Avdelningen för medie- och kommunikationsvetenskap 2018
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-33616
http://nbn-resolving.de/urn:isbn:978-91-88527-57-8