Creative Distraction : The Digital Transformation of the Advertising Industry
This thesis is primarily based on a case study on how the Internet affects the advertising industry in Oslo, Norway, and on how the digitization of advertising adds to our understanding of the geography of innovation and urban and regional development. The study argues that the Internet fundamentall...
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| Format: | Doctoral Thesis |
| Language: | English |
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Uppsala universitet, Kulturgeografiska institutionen
2009
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-109707 http://nbn-resolving.de/urn:isbn:978-91-506-2108-2 |