An investigation into the impact of the Internet on brand building strategies in the physical and virtual world
Thesis (MBA)--Stellenbosch University, 2001. === ENGLISH ABSTRACT: With the emergence of the Internet in the early 1990's, traditional principles of building brand equity, as they were applied in physical markets, were challenged. This happened because brands were traditionally built using p...
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| Format: | Others |
| Language: | en_ZA |
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Stellenbosch : Stellenbosch University
2012
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| Online Access: | http://hdl.handle.net/10019.1/49690 |