The effects of sports involvement, sponsorship awareness and corporate image on the intention to purchase sponsor products: the case of the FIFA World Cup 2010
Thesis (MBA)--Stellenbosch University, 2011. === Each year, companies spend more money on sponsorship, and consequently the importance of sponsorship as a marketing communication tool has increased significantly. As a result, answering the question of how effective this investment is for a company h...
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| Format: | Others |
| Language: | en_ZA |
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Stellenbosch : Stellenbosch University
2013
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| Online Access: | http://hdl.handle.net/10019.1/85160 |