Fundamentals of neuromarketing: What is it all about?
Neuromarketing has become a central marketing issue in the new global economy. The term neuromarketing is a combination of neuroscience and marketing. This new concept provides new insights and powerful techniques in marketing research, especially on consumer analysis. The central concept of neuroma...
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| Format: | Article |
| Language: | English |
| Published: |
Neurotak Publishing,
2020
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| Subjects: | |
| Online Access: | View Fulltext in Publisher View in Scopus |