Exploring the Characteristics of Healthy Lifestyle Campaign on Social Media: A Case Study on FIT Malaysia

Through the establishment of FIT Malaysia, the Malaysian Ministry of Youth and Sports (MOYS) aimed to ensure the adoption of healthy lifestyles by all Malaysians particularly youth, with initiatives to provide a variety of sports and fitness activities. This paper discusses the characteristics of th...

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Bibliographic Details
Main Authors: Abu Bakar, MZ (Author), Ayub, SH (Author), Hamzah, M (Author), Hassim, N (Author), Yahya, AH (Author)
Format: Article
Language:English
Published: 2019
Subjects:
Online Access:View Fulltext in Publisher