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I-Kai Lin
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1
How Key Opinion Leaders’ Expertise and Renown Shape Consumer Behavior in Social Commerce: An Analysis Using a Comprehensive Model
by
Yu-Heng Chen
,
I-Kai Lin
,
Ching-I Huang
,
Han-Shen Chen
Published in
Journal of Theoretical and Applied Electronic Commerce Research
(2024-11-01)
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2
Exploring Product Innovation and Consumer Attitudes in Molecular Gastronomy: Marketing Insights for the Gourmet Food Industry
by
Min-Yen Chang
,
Chiao-Xuan Huang
,
I-Kai Lin
,
Han-Shen Chen
Published in
Foods
(2025-01-01)
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