Exploring Product Innovation and Consumer Attitudes in Molecular Gastronomy: Marketing Insights for the Gourmet Food Industry

The increasing popularity of social media and the growth of gourmet food culture have elevated molecular gastronomy as a unique dining experience that enhances consumers’ perceptions of value through innovative food presentation and sensory marketing strategies. This study investigates consumer acce...

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Bibliographic Details

Published in:	Foods
Main Authors:	Min-Yen Chang, Chiao-Xuan Huang, I-Kai Lin, Han-Shen Chen
Format:	Article
Language:	English
Published:	MDPI AG 2025-01-01
Subjects:	molecular gastronomy utilitarian value hedonic value product novelty sensory stimulation
Online Access:	https://www.mdpi.com/2304-8158/14/2/209