Search Results - Pei-Chih Lin

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  1. 1

    Consumer-Generated Visual Advertisements in Social Media Brand Communities by Hui-Fei Lin, Pei-Chih Lin, Benjamin Yeo

    Published in International Journal of Communication (2024-01-01)
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  2. 2

    The Influence of Social TV Multitasking Behavior on the Effectiveness of Cross-Media Advertising by Cheng-Hsuan Lin, Hui-Fei Lin, Benjamin Yeo, Pei-Chih Lin

    Published in International Journal of Communication (2021-03-01)
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