Consumer-Generated Visual Advertisements in Social Media Brand Communities

Despite the advent of social media, few studies on online brand communities examine how user-generated content influence community members’ perceptions and behaviors toward a brand. Thus, we study how consumer-generated visual advertising influences brand community advertising and marketing. Our mod...

詳細記述

書誌詳細

出版年:	International Journal of Communication
主要な著者:	Hui-Fei Lin, Pei-Chih Lin, Benjamin Yeo
フォーマット:	論文
言語:	英語
出版事項:	USC Annenberg Press 2024-01-01
主題:	user-generated visual content consumer-generated visual advertisements brand community community engagement community identification
オンライン･アクセス:	https://ijoc.org/index.php/ijoc/article/view/19332