Search Results - ROBERT M. PETERSON

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  1. 1

    Negotiation Preparation Differences in Selling Situations: Collaborative Versus Competitive Expectations by ROBERT M. PETERSON, C. DAVID SHEPHERD

    Published in Marketing Management Journal (2011-01-01)
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  2. 2

    Preparing to Negotiate: An Exploratory Analysis of the Activities Comprising the Pre-Negotiation Process in a Buyer-Seller Interaction by ROBERT M. PETERSON, C. DAVID SHEPHERD

    Published in Marketing Management Journal (2010-01-01)
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  3. 3

    Sales Enablement and Hindrance Stressors’ Effects on Burnout, Turnover Intentions, and Sales Performance by KEVIN W. WESTBROOK, ROBERT M. PETERSON

    Published in Marketing Management Journal (2020-01-01)
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  4. 4

    Examining the Relationship Between Star Player Characteristics and Brand Equity in Professional Sport Teams by ROBERT M. PETERSON, MICHAEL RODRIGUEZ, VIJAYKUMAR KRISHNAN

    Published in Marketing Management Journal (2011-01-01)
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  5. 5

    Social Media and the Sales Force: The Importance of Intra-Organizational Cooperation and Training on Performance by MARK D. GROZA, ROBERT M. PETERSON, URSULA Y. SULLIVAN, VIJAYKUMAR KRISHNAN

    Published in Marketing Management Journal (2012-01-01)
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  6. 6

    Linking Customer Relationship Management (CRM) Processes to Sales Performance: The Role of CRM Technology Effectiveness by VIJAYKUMAR KRISHNAN, MARK D. GROZA, MYA PRONSCHINSKE GROZA, ROBERT M. PETERSON, ELISA FREDERICKS

    Published in Marketing Management Journal (2014-01-01)
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