Examining the Relationship Between Star Player Characteristics and Brand Equity in Professional Sport Teams
Numerous Customer Relationship Management (CRM) studies have focused on utilization and acceptance (or failure). Few studies have looked at one of the original purposes of CRM, contact management, i.e., how leads become prospects and then valued clients. In this large sample study, the results indic...
| Published in: | Marketing Management Journal |
|---|---|
| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
Marketing Management Association
2011-01-01
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| Online Access: | https://doi.org/10.63963/001c.150998 |