Influence of Livestream Selling on Purchase Intention Fashion Products on TikTok
Selling through livestreaming has become a popular sales method and increasingly a preferred choice for retailers alongside traditional sales channels. Products that are intuitive and evoke purchasing emotions at first sight such as clothes, beauty products and household appliances are recorded with...
| الحاوية / القاعدة: | SAGE Open |
|---|---|
| المؤلفون الرئيسيون: | , |
| التنسيق: | مقال |
| اللغة: | الإنجليزية |
| منشور في: |
SAGE Publishing
2025-09-01
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| الوصول للمادة أونلاين: | https://doi.org/10.1177/21582440251375733 |