Influence of Livestream Selling on Purchase Intention Fashion Products on TikTok
Selling through livestreaming has become a popular sales method and increasingly a preferred choice for retailers alongside traditional sales channels. Products that are intuitive and evoke purchasing emotions at first sight such as clothes, beauty products and household appliances are recorded with...
| Published in: | SAGE Open |
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| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-09-01
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| Online Access: | https://doi.org/10.1177/21582440251375733 |