How to promote repurchase intention toward Covid-19 antigen test kits: Evidence from Thai consumers

Promoting repurchase intention to existing consumers is a crucial advantage that helps businesses manage sufficient supply for their customers and ensure their business sustainability. Business managers must understand factors that can significantly promote repurchase intention. Therefore, this stud...

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Bibliographic Details

Published in:	Innovative Marketing
Main Authors:	Long Kim, Thanapa Chouykaew, Siwarit Pongsakornrungsilp, Teerasak Jindabot, Sangwon Lee
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2023-03-01
Subjects:	antigen test kit brand love brand loyalty brand preference repurchase intention
Online Access:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17815/IM_2023_01_Kim.pdf