PENGARUH PERSEPSI NEGARA ASAL TERHADAP NIAT BELI ULANG DIMEDIASI OLEH EKUITAS MEREK
A customer in determining the intention to repurchase is determined by various factors, such as the image of the home country and the equity of a brand. The purpose of this study was to determine the effect of the perception of the country of origin on repurchase intention mediated by brand equity....
| Published in: | E-Jurnal Manajemen |
|---|---|
| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2018-07-01
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| Online Access: | https://ojs.unud.ac.id/index.php/manajemen/article/view/39834 |