PENGARUH PERSEPSI NEGARA ASAL TERHADAP NIAT BELI ULANG DIMEDIASI OLEH EKUITAS MEREK
A customer in determining the intention to repurchase is determined by various factors, such as the image of the home country and the equity of a brand. The purpose of this study was to determine the effect of the perception of the country of origin on repurchase intention mediated by brand equity....
| الحاوية / القاعدة: | E-Jurnal Manajemen |
|---|---|
| المؤلفون الرئيسيون: | , , |
| التنسيق: | مقال |
| اللغة: | الإنجليزية |
| منشور في: |
Universitas Udayana
2018-07-01
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| الوصول للمادة أونلاين: | https://ojs.unud.ac.id/index.php/manajemen/article/view/39834 |