CONSUMER PSYCHOLOGY: WHAT MOTIVES THEM TO BUY?
By examining emotions, we will discuss how consumers' affective states influence purchase decisions, from happiness and excitement to anxiety and fear. We will also turn our attention to social influences, highlighting the role that family, friends and social groups play in shaping consumer...
| Published in: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
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| Main Authors: | , , , |
| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2025-04-01
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| Subjects: | |
| Online Access: | https://www.utgjiu.ro/revista/ec/pdf/2025-02/29_Panduru2.pdf |