Analysis of the personality traits of urban tourism brand on visiting intention through perceived consistency (studied in Tehran)

It is important to examine the effect of the tourist personality on the choice of tourist destination. In the meantime, using Hofstede's cultural model in analyzing the effect of tourist personality dimensions on the intention to visit through the perceived homogeneity variable greatly helps to...

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Bibliographic Details

Published in:	تحقیقات کاربردی علوم جغرافیایی
Main Authors:	Yazdan Shirimohamadi, Ali Shamaei, Seyyed Eshagh Jalalian, Farzaneh Rafiee
Format:	Article
Language:	Persian
Published:	Kharazmi University 2022-03-01
Subjects:	urban tourism brand personality visitation intention perceived consensus hofstede theory
Online Access:	http://jgs.khu.ac.ir/article-1-3349-en.pdf