A Real-Time Bidding Gamification Service of Retailer Digital Transformation
Real-time bidding (RTB), which holds bids for advertisers to choose when and where to display their advertisements with desired budgets, is one way to improve effectiveness. We proposed supply side platform (SSP) and demand side platform (DSP) to integrate supplier side and demand side as solution....
| Published in: | SAGE Open |
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| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2022-04-01
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| Online Access: | https://doi.org/10.1177/21582440221091246 |