Integrated marketing communication in tourism – an analysis. Case study: Muntenia and Oltenia

The multitude of factors interfering in the process of image formation and the way in which they act in a unique combination, similar to a genetic code for a consumer, influences the image study of a tourism destination in the direction of becoming a complex process. In the marketing activity of eac...

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Bibliographic Details

Published in:	Theoretical and Applied Economics
Main Authors:	Aurelia-Felicia STĂNCIOIU, Andreea BOTOŞ, Mihai ORZAN, Ion PÂRGARU, Octavian ARSENE
Format:	Article
Language:	English
Published:	General Association of Economists from Romania 2013-06-01
Subjects:	communication integrated marketing communication promotion Muntenia and Oltenia
Online Access:	http://store.ectap.ro/articole/868.pdf